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Overview
From the beginning, La Curacao has sought to provide a
pleasurable, comfortable and familiar atmosphere to our
customer, resulting in an in-store experience that is reflective
of our motto: “Un Poco De Su País” (A little Bit Of Your
Country). This commitment can be seen throughout the store
today-the signage, the music, the energy. It’s all about our
customers and their on-going relationship with La Curacao.
Penguin Mascot
Penguins are La Curacao mascots. They were chosen because
they are highly gregarious. La Curacao associates, like
penguins, are open and friendly, seeking to help and assist all
customers. Penguins are community-based, caring for each other;
in the same way La Curacao cares for its community by providing
many events and resources.
La Curacao penguin family consists of Don Paco (father), Doña
Cata (mother), Memin (big brother), Lulu (big sister) and
Paquito (baby brother). They represent our company’s
family-friendly atmosphere.
Mayan and Aztec Symbolism
The stores are rich with Latin American
culture. Each La Curacao store is decorated with replicas of
ancient Mayan and Aztec civilizations’ symbols. The warriors at
the entrances of the stores resemble to our customers a sense of
protection of their shopping experience for product and service.
The Mayan Corn God on the facades represents life and extends a
warm and friendly welcome to everyone entering the building.
A gratifying sight to some Latinos may be that of
Pollo Campero, a much-loved Central
American fast-food franchise that has made its start in the U.S.
with a branch at each La Curacao store. And while customers
shop, they are entertained by live performances of authentic
Latino music.
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