SECOND ANNUAL CHILDRENS HOSPITAL FUNDRAISER KICKS OFF

La Curacao Offers Commemorative Wristband in Exchange for a Donation

LOS ANGELES, April 2, 2008 –Thanks to a successful 2007, La Curacao officially launched through its Foundation, the fundraising campaign for Childrens Hospital Los Angeles to help those children who need medical treatment and whose families cannot afford to pay for the high costs.

An account has been established in each of the nine stores throughout the Los Angeles Metro area, in which nearly 3,000 associates as well as our customers can make a minimum donation of $3.00. In exchange, they will receive a commemorative wristband to show support for this great cause. This year the goal is to raise $100,000. The store that fundraises the most money will choose five associates to attend an exclusive dinner with the La Curacao owners.

A part of the funds raised will go to the construction of the new Childrens Hospital Los Angeles, which will open its doors in 2010. The new high-tech building will have special rooms for family members to spend the night, it will have a garden with a playground that will be universally accessible to able and disabled children alike, lighting will be child-friendly, the ceiling will be decorated with cheerful images and soft colors and there will be a convenience store open 24 hours a day inside the hospital.

The fundraiser will culminate with an event sponsored by La Curacao at Childrens Hospital in honor of Mother’s Day, at which time the mothers of sick children will receive a special recognition for their remarkable support and for remaining at their children’s side during the most difficult moments of their illness. This campaign is exemplary of the commitment La Curacao has, and has had with the community for over 25 years.