Retail

        La Curacao ultimately seeks to make shoppers feel welcome, which encourages them to stay long and return frequently.  Customers feel comfortable bringing their families to a place where their children can play on the furniture without being scolded.  The warm and colorful atmosphere, along with live entertainment inside the stores, redefines shopping as an all-day activity for the whole family.  Adults can participate in raffles and various contests, or even dance to the music of local bands on the weekends.  Meanwhile, their children can enjoy a safe play area, with qualified supervisors who will teach them computer and reading skills.  Such an environment helps generate a remarkably high level of foot traffic.

       La Curacao’s innovative marketing strategies also play a large part, of course.  Our television and radio spots feature such celebrities as Renán Almendárez and Don Francisco, both huge celebrities in the Hispanic media.  Through close interaction with the Latino market, we come to know our customers well, so that when we advertise we know precisely who are audience is.  Different customers receive different promotions through the mail, for example.  The familiar language used in presenting products, whether in print or live media, makes a La Curacao advertisement easy to identify.

       Our Puntos Program, a recent addition, has done much to earn the loyalty of frequent shoppers.  With each purchase or other transaction, customers accumulate points that they can exchange for gifts.  Since La Curacao cardholders receive extra points on the dollar for their purchases, the program works as an incentive for people to apply for credit.  And by offering double or triple points for promoted items, we greatly increase sales of certain products.

        La Curacao distinguishes itself not only in the ways we attract consumers, however, but also in how we accommodate them.  A busy store calls for a busy staff – and, most importantly, a qualified and well-trained staff.  While we stock our shelves with fine items from top brands, it is our customer service that gives us an edge over the many retailers who may offer similar merchandise.  Each of our sales associates is bilingual, and is prepared to educate customers about any product in his or her department.  With La Curacao’s in-store technology displays, many shoppers take interest in products that they otherwise might not have considered.  And by teaching these customers how to use purchased items at our service counters, we maintain a product return rate that is significantly below average.

        La Curacao welcomes feedback from shoppers; we learn what the market expects so that we may surpass those expectations.  In-store and online comment cards, as well as associate-conducted surveys, are valuable sources of knowledge in any area of our retail operations.  La Curacao is a department store built around the customer.