LA CURACAO & USC CREATE THE “ACADEMIC ACHIEVEMENT PROGRAM”

The biggest Hispanic retailer in the country and the Mexican American Alumni Association give scholarships to Latino students
   
Los Angeles, CA – Seeing the need for Latino students to graduate from college, La Curacao and the USC Mexican American Alumni Association (MAAA) will launch a campaign to present scholarships to Latino students who are accepted to USC. The launch will be held on Thursday, September 20, 2007 from 12:00 p.m. to 2:00 p.m. at the USC Davidson Conference Center. La Curacao executives, USC administrators and representatives from participating high schools will be in attendance as well as Henry Cisneros, Citiview chairman and USC MAAA council chairmain.

“La Curacao’s partnership with the USC Mexican American Alumni Association is an exemplary collaboration between the private sector, a leading higher learning institution and local area high schools for the benefit of our Latino students, “ said Henry Cisneros, Citiview chairmain. “It is a direct challenge to all business alike to invest in the academic achievement of the youth who live in the cities where they do business.”

The primary purpose of the Academic Achievement Program is to create awareness among Latino youth on how to best prepare for the college admissions process, provide high school counselors with additional resources and materials, as well as informational workshops for the parents. Students who keep good grades and are admitted to USC will receive a scholarship of $12,000 over four years.

“We are prepared to go into the high schools and inform students of the necessary steps for college admittance. We will organize fun and motivational assemblies so that college education is imprinted in their minds,” said Ruth Garcia, marketing and advertising manager for La Curacao.